MatchaZuki is an authentic tea brand based in Bangkok, Thailand and enlisted the creative agency 'ihapstudio' to design the packaging for its matcha collection.
The products come in standard, resealable packaging that most other teas are offered in -- ensuring that consumers understand their purpose and that their contents remain fresh for as long as possible. Each package comes with a label that features an image of a field, and the way the matcha teas are differentiated from one another is what point in the day the field represents. This provides a creative method of letting MatchaZuki consumers know at what point the teas were harvested.
This tea packaging is both simple and eye-catching, allowing the brand to stand out in a large market.
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'MatchaZuki' Offers Quality Tea in Sleek Packaging
Trend Themes
1. Authentic Tea Branding - There is an opportunity for innovative and authentic packaging designs in the tea industry, allowing brands to differentiate themselves and attract consumers.
2. Product Differentiation Through Storytelling - Using visual storytelling on packaging to differentiate products based on factors like harvesting time can create a unique selling point for brands.
3. Eye-catching Packaging Design - Eye-catching and visually appealing packaging designs can help brands stand out in a crowded market, attracting consumer attention and increasing sales.
Industry Implications
1. Tea Packaging - The tea packaging industry can explore innovative designs and labels to enhance the appeal and functionality of their products.
2. Creative Agency Services - Creative agencies can assist tea brands in designing unique and eye-catching packaging to differentiate their products in the market.
3. Consumer Packaged Goods (CPG) - Brands in the CPG industry can explore disruptive packaging designs to gain a competitive edge and increase brand awareness.