Kiva Confections is a California-based not-for-profit collective that specializes in the creation of artisan confectionery goods that are infused with cannabis, including everything from decadent chocolate bars to refreshing matcha mints.
The brand's Petra Moroccan Mints blend cannabis, green tea matcha and peppermint extract with a hint of Tahitian vanilla to create a sugar-free alternative to other breath fresheners on the market. To achieve sweetness, the brand instead uses all-natural, plant-derived sweeteners such as stevia and xylitol.
Since there are 2.5 milligrams of THC in each mint, Kiva Confections describes that "Petra gives you the ability to titrate your dose in precise increments. This accuracy allow you to integrate Petra more easily into your active lifestyle." As such, the brand often refers to Petra as a "microdose mint" that discourages overdosing, while also encouraging balance and daily use of the product.
Medical Cannabis Mints
Kiva Confections' Moroccan Matcha Mints Include a Small Dose of THC
Trend Themes
1. Cannabis-infused Confectionery - There is an opportunity for businesses to create artisan confectionery products that are infused with cannabis like Kiva Confections.
2. Sugar-free Alternatives - The trend towards using all-natural, plant-derived sweeteners such as stevia and xylitol to create sugar-free alternatives offers innovation opportunities for confectionery companies like Kiva Confections.
3. Microdosing - The creation of microdose products like Kiva Confections' Moroccan Matcha Mints offers an opportunity for businesses to create products that allow for accurate dosing and encourage daily use.
Industry Implications
1. Cannabis Industry - Companies within the cannabis industry can look to create confectionery products infused with cannabis such as Kiva Confections' Moroccan Matcha Mints.
2. Confectionery Industry - The trend towards using all-natural, plant-derived sweeteners and creating microdose products like Kiva Confections' Moroccan Matcha Mints offers innovation opportunities for confectionery companies.
3. Health and Wellness Industry - The creation of microdose products like Kiva Confections' Moroccan Matcha Mints that encourage accurate and daily use offer innovation opportunities for businesses within the health and wellness industry.