Love and Lemons' matcha iced tea is refreshing and minty. The chilled beverage is the perfect drink for summer and can be enjoyed plain or even incorporated with a cocktail mix. In addition to featuring cooking grade matcha ingredients, the minty beverage also requires a blend of crushed ice, fresh mint and one's choice of natural sweetener -- honey, maple syrup or can sugar are some healthy recommendations.
The matcha iced tea is also infused with a slice of lime that adds a hint of zest to its overall taste. This chilled beverage is blended with filtered water and is a fresh take on the emerging superfood water fad that fuses natural water with fresh berries, mint leaves and cucumber slices.
Inspired by the healthy habits of consumers, food bloggers are adapting classic iced tea recipes to feature more exotic and unexpected ingredients.
Matcha Iced Teas
Love & Lemons Creates a Minty Cold Tea With Exotic Ingredients
Trend Themes
1. Exotic Iced Teas - There is an opportunity to create more exotic and unexpected variations of classic iced tea recipes.
2. Superfood Infusions - Incorporating superfoods and healthy ingredients like matcha and fresh mint into chilled beverages is an emerging trend.
3. Cocktail-ready Beverages - Creating chilled beverages that can be easily incorporated into cocktail recipes is an opportunity for innovation.
Industry Implications
1. Food Blogging - Food bloggers are driving this trend, creating and adapting unique recipes to meet consumer demand for healthier beverage options.
2. Beverage Industry - The beverage industry can capitalize on this trend by creating and marketing ready-to-drink versions of these refreshing and healthy beverages.
3. Superfood Industry - The use of superfoods in these iced tea recipes presents an opportunity for the superfood industry to expand into the beverage market.