'Matcha Macs' are a new matcha chocolate product from Hawaiian Host that introduce consumers to a new kind of bite-sized indulgence.
The all-new treats are made with a blend of white chocolate and premium green tea, which is poured into cups. With a bite, consumers will discover that there is a whole roasted macadamia nut at the center of these antioxidant-rich Matcha Macs. These tea-based treats are now being sold in portable packs of two, as well as in larger gift box sets.
Hawaiian Host's newest product was recently unveiled at this year's Sweets & Snacks Expo. As the brand notes: "With the growing popularity of green tea and high consumer interest in unique flavor experiences, we felt that this was the perfect time to launch Matcha Macs."
Matcha Chocolate Cups
Hawaiian Host's 'Matcha Macs' Combine Green Tea, Nuts and White Chocolate
Trend Themes
1. Green Tea Chocolate - Creating more chocolate products infused with green tea flavors can tap into the growing popularity of green tea and provide unique flavor experiences for consumers.
2. Bite-sized Indulgence - Developing bite-sized treats like Matcha Macs can cater to consumer preferences for convenient, portable snacks that offer indulgence.
3. Antioxidant-rich Snacks - Introducing more antioxidant-rich snacks like Matcha Macs can attract health-conscious consumers looking for tasty treats with added health benefits.
Industry Implications
1. Confectionery - The confectionery industry can explore innovative ways to incorporate green tea flavors, unique bite-sized formats, and antioxidant-rich ingredients into their product offerings.
2. Tea - The tea industry can collaborate with confectionery companies to develop tea-infused chocolate products that appeal to consumers seeking unique flavor combinations.
3. Snack Foods - Snack food companies can capitalize on the trend of portable, bite-sized indulgence by introducing antioxidant-rich snacks like Matcha Macs into their product lines.