We all loved Masuimi Max and her gorilla photoshoot, but unlike other pinup adult models, this woman simply does not take herself too seriously. When it comes to the business of branding, however, she is very serious indeed...
Her business empire includes poker chips with her face on, Masuimi-branded iPods that are engraved with Max’'s likeness, and her own make-up line, I Am Trouble cosmetics. All of these Masuimi Max products can be bought on her online store along with posters and more or less anything you could want.
Who said models were stupid?
Modern Pin-Up Branding
Masuimi Max iPods, Make Up & Poker Chips
Trend Themes
1. Personal Branding Products - Masuimi Max's range of branded products shows a trend towards individuals promoting themselves through personalized merchandise.
2. Humorous Branding - Masuimi Max's playful and self-aware branding strategy represents a trend towards humor and self-deprecation in marketing.
3. Celebrity Makeup - Masuimi Max's I Am Trouble cosmetics line highlights a trend of celebrities creating their own makeup lines as a new source of revenue.
Industry Implications
1. Personalized Products - The trend of personal branding products creates an opportunity in the personalized products industry to target individuals looking to promote themselves and their brand.
2. Cosmetics - The trend of celebrities creating makeup lines creates an opportunity for disruption within the cosmetics industry as new, unique offerings enter the market.
3. Entertainment Merchandise - Humorous and playful branding strategies in entertainment merchandise represent an opportunity for industry players to differentiate and appeal to a new customer base.