Funky Mello uses ingredients like sugar, tapioca syrup and aquafaba to create its plant-based, dairy-free and allergy-friendly marshmallow creme products. These versatile and decadent cremes melt in coffee, swirl in ice cream and spread on sandwiches to take snacks and meals to the next level.
The brand, which sees itself as "the Willy Wonkas of marshmallows," offers indulgent flavors like Vivacious Vanilla, Satisfying Strawberry and Creamy Cookie, which make the most of ingredients like pure vanilla extract, pure strawberry extract and gluten-free chocolate cookie crumbs. These marshmallow cremes can be used in a wide range of recipes, including everything from brownies and creme pies to parfaits, mousse and fudge.
Through a Kickstarter campaign, Funky Mello recently raised $10,000 to purchase a large mixer and expand its lineup with new flavors.
Plant-Powered Marshmallow Cremes
Funky Mello is Plant-Based, Dairy-Free & Allergy-Friendly
Trend Themes
1. Plant-based Desserts - As more consumers shift to plant-based diets, opportunities arise for developing innovative plant-based dessert products such as Funky Mello's marshmallow cremes.
2. Allergy-friendly Food - The growing demand for allergy-friendly food creates opportunities for companies to develop products such as Funky Mello's marshmallow cremes that offer an alternative to traditional dairy-based marshmallows.
3. Versatile Ingredients - The use of versatile ingredients like aquafaba and tapioca syrup by Funky Mello highlights the potential of plant-based ingredients to create diverse products that appeal to a wider audience.
Industry Implications
1. Plant-based Food - Funky Mello's success in creating plant-based marshmallow cremes could inspire other companies in the plant-based food industry to innovate new products that cater to the growing demand for plant-based options.
2. Specialty Food - As the market for allergy-friendly and indulgent desserts continues to grow, opportunities arise for specialty food companies to cater to this niche market.
3. Crowdfunding - Funky Mello's successful Kickstarter campaign highlights the potential of crowdfunding as a strategy for financially supporting product development and expansion for small businesses.