'XO Marshmallow' is the name of a new marshmallow cafe that will soon be opening in Chicago following support from a successful Kickstarter campaign.
As its name suggests, the cafe specializes in anything and everything marshmallow, including S'Mores, Marshmallow Cones, Toasted Marshmallow Lattes and Marshmallow Pops. XO Marshmallow will also offer a 'Marshmallow of the Month Club,' which operates like a subscription service that treats consumers with a sweet tooth to an assortment of marshmallow-centric confections every few months.
The rise of cafes and restaurants that only serve a single type of food or beverage item is only becoming more popular. Other examples of eateries that are focused on a particular product include the Avocaderia, which serves avocado-based dishes, and Maille's dijon mustard tasting bar.
Crowdfunded Marshmallow Cafes
'XO Marshmallow' Will Soon Be Opening Its Doors in Chicago
Trend Themes
1. Marshmallow-centric Cafes - The rise of cafes and restaurants that specialize in a single food or beverage item presents an opportunity for innovation and experimentation in creating unique marshmallow-based treats.
2. Subscription-based Food Services - The popularity of subscription-based services like XO Marshmallow's 'Marshmallow of the Month Club' opens up potential for other businesses to offer curated food or beverage experiences on a recurring basis.
3. Hyper-focused Eateries - The success of marshmallow cafes, avocado-based restaurants, and dijon mustard tasting bars indicates a growing market for hyper-focused eateries that cater to niche food preferences.
Industry Implications
1. Food & Beverage - Restaurants and cafes can explore the potential of creating hyper-focused establishments offering unique food and beverage concepts.
2. Subscription Services - From experiential food subscriptions to curated monthly boxes, there is room for innovation and disruption in the subscription-based industry.
3. Hospitality & Tourism - The rise of specialty cafes and eateries presents an opportunity for the hospitality industry to attract customers seeking unique and immersive dining experiences.