The Marriott Irvine Spectrum is an innovative new space from Marriott International that explores many next-generation concepts from the brand.
In the hotel space, Marriott is testing a Bluetooth-activated key card with its rewards members, so that staff members are able to greet the guests by name. This system ultimately also has the potential to be used to provide other pertinent information on guests during their stay, such as if they are celebrating a special occasion, or if they have special dietary needs.
The Marriott Irvine Spectrum also boasts a farm-to-table restaurant with communal seating, a rooftop bar that permits app-powered mobile ordering and even a virtual reality experience that helps guests experience and provide feedback for new hotel concepts.
Next-Gen Hotel Concepts
The Marriott Irvine Spectrum Showcases New Hotel Innovations
Trend Themes
1. Bluetooth-activated Key Cards - Disruptive innovation opportunity for hotels to provide personalized and customized experiences for guests using Bluetooth-activated key cards.
2. Farm-to-table Dining - Disruptive innovation opportunity for restaurants to adopt sustainable and locally sourced farm-to-table dining experiences.
3. Virtual Reality Experiences - Disruptive innovation opportunity for hospitality industry to enhance guest experiences by using virtual reality technology.
Industry Implications
1. Hospitality - Disruptive innovation opportunity for hotels to implement next-gen concepts and technologies to enhance guest experiences.
2. Restaurant - Disruptive innovation opportunity for restaurants to adopt innovative dining experiences and technologies like farm-to-table.
3. Technology - Disruptive innovation opportunity for technology companies to develop virtual reality solutions for the hospitality industry.