Skinnydip London is a label known for its daring statement accessories, and this market-inspired handbag is no exception. The mini shopping tote is modeled after reusable grocery bags and boasts a checkered print that is accented with an "Emotional Baggage" slogan. The tote features a roomy interior, and the same recycled materials used to create its point of inspiration.
This fun and self-depreciating accessory will appeal to Millennials who are unafraid to embrace their emotional side. Thanks to viral social media accounts, authentic marketing, and acceptance-promoting mental health initiatives, more brands are launching emotion-charged products that remove the stigma of sharing one's feelings with the world.
This market-inspired tote bag references an off-the-moment accessory fad and takes it to new heights with signage that is funny, honest, and most importantly authentic.
Moody Shopping Totes
Skinnydip London's 'Emotional Baggage' Handbag is Supermarket-Inspired
Trend Themes
1. Emotion-charged Products - The trend of launching emotion-charged products is growing, inspired by viral social media accounts and acceptance-promoting mental health initiatives.
2. Authentic Marketing - Brands are embracing authentic marketing strategies to create connection with consumers and remove stigmas.
3. Reusable Grocery Bags - Reusable grocery bags are becoming a fashion trend, with market-inspired designs and slogans gaining popularity.
Industry Implications
1. Fashion - The fashion industry can explore the opportunity of launching emotion-charged accessories like market-inspired tote bags.
2. Marketing - The marketing industry can leverage authentic marketing strategies to create connection and engage consumers.
3. Retail - The retail industry can capitalize on the growing popularity of reusable grocery bags by offering stylish variations and collaborating with fashion brands.