Just recently opening its doors in Singapore is the world’s second most expensive casino ever built; the Marina Bay Sands is a $5.9 billion complex that doesn’t skip out on extreme luxury. There’s no denying the ultra plush appointments of the casino, which include 2,560 hotel rooms, an exhibition centre, an events plaza, a shopping mall, and several different restaurants.
And that’s not even all of it. The Marina Bay Sands will be adding a skypark that’s on the roof, a museum, more stores, and a theatre later this year. The casino hopes to see 17 million visitors a year and make a $21 million profit by 2015.
Rooftop Skyparks
The Marina Bay Sands is the World's Second Most Expensive Casino
Trend Themes
1. Rooftop Skyparks - The addition of rooftop skyparks to luxury complexes offers new and innovative ways to utilize space for entertainment and leisure.
2. Extreme Luxury Casinos - As casinos seek to differentiate themselves, the incorporation of extreme luxury amenities and services presents opportunities for disruptive innovation within the industry.
3. Integrated Complexes - The integration of multiple facilities, such as hotels, theaters, shopping malls, and events spaces, into one grand complex presents new ways to generate revenue and attract visitors.
Industry Implications
1. Hospitality - The hospitality industry can learn from the Marina Bay Sands as they seek to offer unique experiences and services for their guests.
2. Entertainment - The incorporation of luxury amenities, such as rooftop skyparks and museums, presents opportunities for disruptive innovation within the entertainment industry.
3. Gaming - As casinos seek to stay competitive and attract more visitors, the addition of extreme luxury amenities presents opportunities for disruptive innovation within the gaming industry.