Maria Sharapova is currently working as a spokesperson for Sony Ericsson, so was on hand to show off clothing designs that use mobile phones. Georgie Davies' illuminated dress was particularly interesting.
The dress is really quite cute. The short white design has a strip of what looks like large sparkles down one side, which it seems are both for fashion and practical purposes. When those squares light up, it means you are receiving a phone call. Quite the way to make sure you never miss a call.
I personally use voicemail, but different strokes for different folks. Check out the Georgie Davies design. Perhaps Maria Sharapova will be wearing it soon.
Illuminated Call Couture
Maria Sharapova Presents the Sony Ericsson Phone Call Dress
Trend Themes
1. Illuminated Clothing - Incorporating wearable technology to create garments that light up and serve both a practical and aesthetic purpose.
2. Mobile Integration in Fashion Design - Integrating mobile tech as a design element or utility in fashion design creates new opportunities for product design and functionality.
3. Smart Clothing - Wearable clothes and accessories that utilize technology to sense, analyze, and control aspects of daily life.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can integrate mobile technology into their products to enhance the customer experience and create differentiated products.
2. Consumer Electronics - The growing trend in illuminated clothing creates potential opportunities for companies in consumer electronics to further integrate mobile technology into products and explore untapped markets.
3. Wearable Technology - Smart clothing is ripe for innovation, offering a wealth of opportunities to companies within the wearable technology industry to develop new products and enter new markets.