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Crumble Has a New Maple Cinnamon Roll Cookie for July

If you don't want to wait until fall to get your maple fix, Crumbl has you covered with its new Maple Cinnamon Roll Cookie.

Available as part of the limited-time selection of cookies being served now through July 2, 2022, the new Maple Cinnamon Roll Cookie is perfect for anyone with a sweet tooth. The new offering starts with a sugar cookie base topped with cinnamon roll filling and swirled with maple frosting. And just like a real cinnamon bun, this cookie is also served warm.

If the Maple Cinnamon Roll Cookie doesn't pique your interest, some of the other cookies available in the weekly lineup include the Coconut Lime Cookie, the Vanilla Crumb Cake featuring Golden Oreo Cookie, Confetti Cookie, and more.
Trend Themes
1. Maple-infused Treats - There is a disruption innovation opportunity for food companies to incorporate maple flavor into more treats beyond just the fall season.
2. Hybrid Desserts - There is an opportunity for innovative bakeries to blend two classic desserts like a cinnamon roll and a sugar cookie to create new, unique hybrid treats.
3. Weekly Limited-time Selections - More stores and restaurants can offer weekly rotations of limited-time selections to keep customers engaged and coming back for new and exciting products.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of infused flavors and hybrid desserts to create new, unique products that appeal to customers with a sweet tooth.
2. Bakery - Bakeries can benefit from the disruptive innovation opportunity of creating hybrid desserts by combining classic treats to make new innovative products.
3. Retail - Retail companies can introduce weekly limited-time products to increase customer excitement and engagement, leading to increased sales.

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