OMG, I would almost consider moving to Vancouver if I could snuggle down in these Cashmere sheets. Warm in winter, cool in summer the textile expert from Perugia, Manrico Calzoni spent five years (!) creating the fabric woven from the belly hair of the Mongolian goat. King-sized sets start at $5,200.
Want your whole bedroom done? A line of cashmere curtains and upholstery is in the works.
Implications - Urban-based consumers live fast-paced lives with little time for relaxation; however, when they do find time to relax, they wish to treat themselves. Consumers are eager for soothing products made from luxury materials which will calm them. Companies can cater to this busy demographic by manufacturing products made from high-quality materials.
Blankets Made of Belly Hair
$5,000+ Bed Linens by Manrico Calzoni
Trend Themes
1. Luxury Materials - Companies can cater to busy consumers by manufacturing products made from high-quality materials.
2. Soothing Products - Consumers are eager for products that will calm and relax them.
3. Urban-based Consumers - Urban-based consumers are looking for ways to treat themselves and indulge in luxurious experiences.
Industry Implications
1. Home Furnishings - The home furnishings industry can capitalize on the demand for luxury materials and create high-end products.
2. Textiles - The textiles industry has an opportunity to explore new materials and manufacturing techniques for creating soothing and luxurious products.
3. Retail - Retailers can target urban-based consumers by offering a range of high-quality and indulgent products for relaxation and self-care.