The branding behind Manners Gin, which was created by the agency Estudio Maba, was made to represent the playful aspects of the brand with the hopes that it would position the gin as a beverage that can be consumed at all hours of the day.
Most people who drink keep their alcohol consumption at bay until evenings or special occasions, but the Manners Gin brand was designed to encourage safe consumption on all sorts of occasions. In order to give the gin a more playful vibe, the company designed the bottle and label to glow in the dark -- giving the beverage an eerie blue aura at night.
Manners Gin is able to function as a product that can be both sophisticated and youthful.
Glowing Gin Beverages
Manners Gin is a Unique Beverage That Glows in the Dark
Trend Themes
1. Playful Branding - The trend of using playful and creative branding to appeal to a wider audience and position products as versatile and suitable for various occasions.
2. Glowing Packaging - The trend of incorporating glowing elements in packaging design to create eye-catching and memorable products.
3. Daytime Drinking - The trend of promoting safe and responsible alcohol consumption during daytime hours, expanding the market beyond evenings and special occasions.
Industry Implications
1. Alcoholic Beverages - Opportunity for alcoholic beverage companies to create unique and captivating products through playful and glowing packaging, targeting a wider range of consumers.
2. Packaging Design - Opportunity for packaging design companies to explore innovative ways to incorporate glowing elements in product packaging, creating a distinct and attention-grabbing visual identity for brands.
3. Marketing and Advertising - Opportunity for marketing and advertising professionals to develop campaigns that promote responsible drinking during daytime hours, highlighting the versatility and unique features of products like Manners Gin.