This summer, The Coffee Bean & Tea Leaf will be serving up a refreshing Iced Mango Matcha Latte for a limited time. This colorful, multi-layered drink features mango syrup and milk (or plant-based milk) for a drink that's as delightful as it is colorful. Notably, this drink uses pure matcha sourced from Shizuoka, Japan, a region that's known for producing the finest Japanese green tea.
Recognizing its customers' love of high-quality matcha, The Coffee Bean & Tea Leaf is also adding a Matcha Cookies & Cream Ice Blended drink to its summer lineup. These limited-time drinks speak to consumers' thirst for hybrid matcha beverages that pair authentic, earthy matcha with unique ingredients for complementary or contrasting experiences with flavor.
Mango-Matcha Beverages
The Coffee Bean & Tea Leaf's Mango Matcha Latte is Layered with Syrup
Trend Themes
1. Mango-matcha Beverages - Opportunity to experiment with more creative hybrid beverage options.
2. Plant-based Milk - Opportunity to develop and market more plant-based milk options for health-conscious consumers.
3. Limited-time Offerings - Opportunity to create excitement and drive sales with limited-time, seasonal beverage options.
Industry Implications
1. Beverage Industry - Introduce new beverage options to cater more to customers looking for healthier and unique drink options.
2. Plant-based Industry - Opportunity to develop and market more plant-based milk options for health-conscious consumers.
3. Hospitality Industry - Introduce seasonal and limited-time beverage options to create new experiences and attract more customers.