The Protein Works Mango Chili protein shake is being launched by the UK-based brand as part of its Vegan Wondershake range to provide consumers with a deliciously swicy (sweet and spicy) option to try out his spring.
The protein shake flavor is a limited-edition offering that was chosen by consumers who submitted their favorite flavor combinations before they were put to a vote. The shake thus has the sweet taste of mango as the base with an aftertaste of chili to position it perfectly with other food options presently on the market that feature both sweet and spicy tasting notes.
Nutrition Expert at Protein Works Kyle Crowley commented on the Protein Works Mango Chili protein shake saying, "Capsaicin, a component of chilli peppers, contains antioxidants which can help reduce the risk of illness and disease. Studies have also found chilli has anti-inflammatory properties, which has a number of benefits including boosting mental health. Our vegan protein contains pumpkin seed protein which is packed with valuable nutrients like healthy fats, magnesium and zinc. The shake’s spicy element can help stimulate gastric juices, promoting food digestion and nutrient absorption in the stomach, making it easier for your body to absorb the nutrients in your protein shake."
Spicy-Sweet Protein Shakes
The Protein Works Mango Chili Protein Shake is Vegan-Friendly
Trend Themes
1. Vegan-friendly Protein Products - The rise of plant-based protein shakes like the Mango Chili option caters to the growing demographic of vegan consumers seeking nutritious and cruelty-free meal alternatives.
2. Consumer-driven Flavor Innovations - Engaging consumers in the flavor creation process, as seen with the Protein Works Mango Chili shake, encourages higher product loyalty and personalization in food and beverage offerings.
3. Functional Ingredients in Beverages - Incorporating functional ingredients like capsaicin and pumpkin seeds into beverages addresses consumer demands for health-focused products that provide additional wellness benefits.
Industry Implications
1. Health and Wellness - The introduction of anti-inflammatory and antioxidant-rich elements in protein shakes aligns with the expanding focus on holistic health within the wellness industry.
2. Food and Beverage - The burgeoning interest in unique flavor profiles such as the sweet and spicy combination positions innovative food and beverage brands to capture adventurous consumer palates.
3. Nutritional Supplements - Enhanced nutrient absorption facilitated by ingredients like capsaicin in protein shakes offers a competitive edge in the nutritional supplements market, which prioritizes efficacy and health benefits.