Nike has announced the release of the brand new Manchester City away jersey for the 2016-17 Premier League soccer season. This particular jersey makes use of an array of high-performance Nike technologies but also respects tradition in terms of the color scheme.
Indeed this season's Manchester City away jersey is inspired by the humble worker bee, seven of which are featured in the team's coat of arms. This explains why this particular jersey makes use of a very bold and vibrant yellow detailing which is designed to pay tribute to the worker bee's yellow stripes. The kit is also inspired by vintage red and black kits of the team's past.
This soccer jersey is a fine example of high-tech sportswear technology co-existing with traditional design schemes.
Worked Bee-Inspired Jerseys
The Manchester City Away Jersey Pays Tribute To a Local Symbol
Trend Themes
1. Bee-inspired Sportswear - The use of worker bee-inspired detailing in sportswear designs opens opportunities for disrupting the athletic market.
2. Heritage-inspired Jerseys - Reviving vintage designs in sportswear could appeal to nostalgia-driven consumers and drive sales.
3. High-tech Traditionalism - The integration of high-performance technologies in traditional design schemes creates opportunities for innovation in sportswear
Industry Implications
1. Sportswear - Incorporating nature-inspired designs in sportswear creates disruption and can attract customers.
2. Fashion - Traditional and vintage designs have the potential to disrupt and innovate the fashion industry.
3. Athletic Apparel - Integrating high-performance technologies in traditional and vintage designs can create disruptive opportunities in athletic apparel.