Manchester City’s third kit has just arrived in time for the football club’s newest campaign. The campaign marks the city’s first Metaverse-based kit launch and was recently announced via Roblox, an interactive online game that allows users to design their own characters. Players were able to view and interact with the kit by visiting PUMA’s Land of Games.
Inspired by Manchester’s street art and the city itself, the jersey features a black spray-paint design that covers the otherwise neon green shirt. There are references to the ‘Manchester Worker Bee,’ an emblem that represents Manchester’s rich heritage and work ethic.
For the first two weeks of the campaign, Roblox players can play the new game ‘Football Rush’ to download a digital version of the game. Players who can’t score a win can purchase the kit in the PUMA gear store on Roblox.
Metaverse Soccer Kits
Manchester City and PUMA Unveil the Metaverse-Focused Kit
Trend Themes
1. Metaverse-based Kits - The creation of kits designed specifically for the Metaverse presents opportunities for businesses in sports apparel to expand their reach to online gaming platforms.
2. Interactive Online Gaming Campaigns - Interactive campaigns like Football Rush can create a sense of community and loyalty among players while driving sales of digital and physical merchandise.
3. Street Art-inspired Designs - Apparel companies can take inspiration from the local art scene to create unique and culturally-relevant designs for their products.
Industry Implications
1. Sports Apparel - Sports apparel companies can utilize the trend of Metaverse-based kits to expand their product offerings to online gaming platforms.
2. Online Gaming - Online gaming platforms can benefit from partnering with apparel companies to create exclusive and in-game merchandise, driving engagement and revenue.
3. Marketing and Advertising - The use of interactive campaigns and unique designs can be used as a disruptive innovation opportunity for companies in the marketing and advertising industry to differentiate themselves from traditional advertising methods.