Do you have to yell fore if no one is around to hear it? Ask Andre Tolme. Although he completed this feat in 2004, it isn't old news to those of us who didn't hear about it. He spent 90 days hitting 12,170 golf balls a total of 1,234 miles across Mongolia. To learn more, read his aptly titled book, I golfed across Mongolia or visit his web site at golfmongolia.com.
Implications - As urban populations continue to increase all over the globe, more and more individuals are experiencing a weakening relationship with nature and the great outdoors. Businesses that are able to offer entertaining and enjoyable ways for these people to restore their connection with the environment will experience success. Consumers will likely invest in products that reconnect them to the earth.
Long Distance Golfing
Man Golfs Across Mongolia
Trend Themes
1. Nature Reconnection - Businesses offering entertaining and enjoyable ways for people to restore their connection with the environment will experience success.
2. Outdoor Adventures - As urban populations increase, consumers will invest in products that offer outdoor experiences.
3. Sustainable Tourism - There is a market for tourism that focuses on minimally impacting natural environments.
Industry Implications
1. Tourism - The tourism industry can offer sustainable packages that focus on experiencing natural environments.
2. Outdoor Gear - The outdoor gear industry can offer products that make it easier and more enjoyable for people to spend time in nature.
3. Fitness - The fitness industry can incorporate outdoor activities and nature into their programs to attract customers who value those experiences.