The name Malo Cider is originally inspired by a port city in France, so when Adrienn Nagy had the opportunity to re-brand this product, he turned to the beach for ideas. Sailor uniforms and life buoys are prominent in his re-imagining of the packaging, but everything is done in a subtle manner.
The back of the bottle shows straight blue lines running across horizontally, similar to the clothes worn by sailors. At the front, the general outline of a red buoy is seen in the central part of the bottle. All of these details are placed on a white background to make the red and blue pop out even more. For Malo Cider, this re-invention of the brand immediately brings to mind the beach and the relaxation that comes with it.
Beach-Inspired Branding
The Malo Cider Packaging by Adrienn Nagy Has a Nautical Feel
Trend Themes
1. Nautical Branding - Opportunities to incorporate a nautical theme within product packaging and branding.
2. Minimalistic Packaging - Minimalistic packaging design with pops of color and subtle imagery.
3. Localized Inspiration - Use localized inspiration to create unique and intriguing branding strategies.
Industry Implications
1. Beverage Industry - Innovative packaging design opportunities within the beverage industry.
2. Design Industry - Potential for disruptive innovation within the design industry for brand remakes.
3. Tourism Industry - Opportunities for tourism companies to utilize localized inspiration to create unique branding strategies.