Malivoire Wine, a prominent name in Canadian viticulture, has announced new partnerships with Air Canada and Cirque du Soleil. This collaboration will see Malivoire wines featured in Air Canada's premium cabins on both international and North American flights, as well as in select lounges and cafes. Additionally, Malivoire wines will be showcased at Cirque du Soleil's ECHO show in Toronto throughout the summer.
These partnerships aim to highlight the shared values of sustainability and community support among the involved organizations. Malivoire Wine has been recognized for its innovative and environmentally conscious practices in winemaking since its founding. The brand's commitment to sustainable winemaking aligns well with Air Canada's goal of achieving net-zero emissions by 2050 and Cirque du Soleil's emphasis on sustainability in its productions.