Malibu is best known as a producer of fruit-flavored rums, but it recently ventured into new territory by launching Malibu Beer.
Malibu Beer is an imported golden lager from the Caribbean with a light natural coconut flavor, which makes it a standout new beer with a tropical twist. As such, it is only being sold in select markets in the United States across Florida, California and Michigan. Just like a traditional six-packs of beer, this new product from Malibu is being sold in bundles that can be easily toted around.
Knowing that the rise of craft beer culture has inspired many consumers to experiment with regards to flavor, leading alcohol brands are launching crossover products that explore offerings in other cocktails, tequila, wine and beer categories.
Rum Brand Beers
'Malibu Beer' is a Tropical Golden Lager with a Natural Coconut Flavor
Trend Themes
1. Crossover Alcohol Products - Alcohol brands are launching crossover products across cocktails, tequila, wine, and beer categories.
2. Flavored Beer - Consumers are exploring flavored beer options, creating an opportunity for innovative flavors like natural coconut.
3. Convenient Packaging - Brands are offering beer products in easily portable bundles, catering to consumer convenience.
Industry Implications
1. Alcohol Beverage Industry - Opportunity for alcohol brands to expand their product lines and explore crossover options.
2. Craft Beer Industry - Craft beer culture has inspired flavor experimentation, opening doors for innovative flavored beer offerings.
3. Packaging Industry - Brands can tap into the demand for convenient packaging by offering easily portable beer bundles.