For the holiday season, London department store Selfridges invited Makr Shakr to serve cocktails and mocktails, treating visitors to not just great-tasting mixed drinks but also the chance to witness robotic bartenders in action. The robot bartenders can be seen within the Smartech store on the lower ground floor and aims to share a vision for a new kind of drinking experience.
Consumers at Selfridges will be able to use the Makr Shakr app to choose a pre-made recipe or develop a custom cocktail that will be freshly made for them and served in a reusable cup. In this way, people have the potential to take on the role of the mixologist themselves, without actually having to do the manual drink-making.
Bartending Department Store Robots
Makr Shakr is Serving Drinks at Selfridges for the Holidays
Trend Themes
1. Robotic Bartenders - Companies can explore the potential of using robotic bartenders to enhance customer experiences and revolutionize the hospitality industry.
2. Smartech Store - Creating a specialized retail concept like the Smartech store can attract tech-savvy customers and provide a platform for showcasing innovative products.
3. Custom Cocktails - Offering personalized cocktail options can cater to the growing demand for unique and customized experiences in the food and beverage industry.
Industry Implications
1. Hospitality - Integrating robotic bartenders can disrupt the traditional bar and restaurant market by offering efficient and automated drink-making.
2. Retail - Developing concept stores like the Smartech store can open doors for showcasing cutting-edge technology and driving sales.
3. Food and Beverage - Embracing the trend of custom cocktails can attract adventurous consumers and differentiate businesses in the competitive market.