War Paint, the brand behind award-winning makeup for men, created a makeup manual for men that shares tips and tricks for applying makeup. The Manual From War Paint is described as a first-of-its-kind publication, as it's devoted to helping men feel more comfortable wearing and experimenting with cosmetics.
As well as sharing a primer on how to apply various products with easy-to-follow steps, the guide shares a history of makeup for men, plus other resources.
Gender norms are changing, and as a result of the pandemic and many Zoom meetings, men are starting to find themselves open to wearing products like concealer to improve their on-screen appearance. War Paint makes not only vegan and cruelty-free concealer, but also products like beard and brow gel, tinted moisturizers and anti-shine powder specifically for men.
Men's Makeup Manuals
War Paint's Guide Shares How to Apply Makeup and More
Trend Themes
1. Men's Makeup Revolution - The rising trend of men's makeup usage presents opportunities for brands to create innovative products and marketing strategies.
2. Gender-inclusive Beauty Standards - The shift towards gender-neutral beauty norms provides a market opportunity for businesses to expand their target audience and promote inclusivity.
3. Educational Marketing for Men's Makeup - The development of makeup guides and tutorials for men provides an opportunity for companies to educate and empower their consumers, as well as establish thought leadership in the industry.
Industry Implications
1. Cosmetics - Cosmetic brands have an opportunity to create new product lines and expand their market by tapping into the growing trend of men's makeup usage.
2. Publishing - The creation and distribution of makeup guides and manuals targeting male consumers presents an opportunity for publishing companies to monetize this niche market.
3. Digital Marketing - With the increase of online meetings and social media usage, digital marketing agencies can help cosmetic brands reach new audiences and develop effective marketing strategies targeting men.