I love this portfolio of makeup by Mark Lim. Each shot features a different aspect of Mark Lim's style in creating an unforgettable look with cosmetics. Take a peek at the first image, for example; with only a white feathery wig, white makeup and white eyeshadow, Mark Lim has transformed a model into an avant-garde fashionable clown.
Check out the gallery above and the links below for more of Mark Lim's extensive makeup portfolio.
Implications - Avant-garde makeup displays and costume jewelry were once considered factors of an artistic counter-culture world; however, the bold looks that these all-white cosmetics and other avant-garde features provide are highly appealing to modern consumers. In this day and age, consumers enjoy purchasing products that allow them to stand out from the crowd.
All-White Cosmetics Combos
Makeup by Mark Lim is Edgy, Avant-Garde and Just Plain Hot
Trend Themes
1. All-white Cosmetics - Disruptive innovation opportunity: Develop a line of all-white cosmetics that cater to modern consumers who want to make a bold statement with their makeup.
Industry Implications
1. Makeup and Cosmetics - Disruptive innovation opportunity: Embrace avant-garde makeup and create unique products that appeal to consumers looking to express their individuality.