The Toronto-based company Makeup by Eman brings forth daily video tutorials and product reviews on its interactive sites. The cosmetic expert has gained a hefty following with approximately 158,000 subscribers and 22,850,000 views amassed on her Youtube channel.
In her Demi Lovato X Factor clip, Eman breaks down the vibrant in-your-face look of the young starlet. Although well-versed in over the top celebrity makeup styles, the entrepreneur aims to break down these extravagant techniques for the everyday woman.
To produce the Demi Lovato effect, Eman used an eye primer, a light pink shadow, shimmering pink lotion and liquid black eyeliner. Together the products and steps give way to extravagant appearances, excellent for formal events, dinner parties and nights spent on the town.
Celebrity-Focused Cosmetic Tutorials
Makeup by Iman’s Demi Lovato X Factor Clip is Glamorous
Trend Themes
1. Interactive Video Tutorials - Opportunity to create engaging and interactive video tutorials for cosmetics
2. Celebrity Makeup Breakdowns - Potential to break down celebrity makeup techniques for everyday use
3. Extravagant Makeup Styles - Trend towards bold and vibrant makeup styles for special occasions
Industry Implications
1. Cosmetics - Innovation opportunities in developing new cosmetic products for extravagant appearances
2. Beauty Influencer Marketing - Opportunity to collaborate with beauty influencers for product promotions and reviews
3. Online Beauty Communities - Trend towards creating online communities for sharing makeup techniques and product reviews