Previously known as 'Chinatown Market,' the streetwear imprint unveils its first collaboration since its name change, now recognized as MA®KET. The brand works together with Looney Tunes on a new capsule made up of only four vintage-inspired tees adorned with a plethora of graphics.
It celebrates the beloved characters from the cartoon cast, featuring Wile E. Coyote, Taz, Marvin the Martian, Sylvester, and Tweety Bird to name a few. The shirts boast a clean black background to allow the heavy graphics to really stand out in contrast. The style of the graphics are decorating the tees in a graffiti style application with bold hues and bust graphics that cover most of the shirt along with branding details.
Graphic-Heavy Vintage Tees
MA®KET Works With Looney Tunes on a New Capsule of Graphic Tees
Trend Themes
1. Nostalgic Graphic Tees - Opportunity for retailers to collaborate with iconic brands and IP owners to offer exclusive vintage-inspired pieces with bold graphics.
2. Graffiti-style Artwork - Opportunity for artists to create graphic heavy designs using bold hues and innovative application techniques for merchandise collaborations.
3. Limited Edition Capsules - Opportunity for brands to offer exclusive and highly sought-after merchandise drops in partnership with iconic IP owners and streetwear brands alike.
Industry Implications
1. Fashion and Apparel - Nostalgic graphic tees offer fashion and apparel brands an opportunity to collaborate with iconic IP owners to curate and offer exclusive pieces with an emotional connection.
2. Streetwear - Graffiti-style artwork and limited edition capsule collections offer streetwear brands opportunities to keep their collections fresh and exclusive with high-demand collaborations.
3. Licensing - Licensing opportunities abound for iconic IP owners to collaborate on limited edition merchandise collections, resulting in strong brand recognition and increased brand equity.