Coca-Cola recently launched a competition called 'Make Your Mix' that not only lets fans experiment with innovative soda combinations, but also rewards one lucky person with $10,000 for their efforts.
The Make Your Mix competition asks consumers to visit one of Coca-Cola's Freestyle machines and then uses the different flavors to create an innovative new soda. As per competition rules, fans can combine up to three different types of soda. They must then snap a picture of their DIY recipe and post it to either Instagram or Twitter with the hashtag #MakeYourMixContest before June 30th.
With nearly 200 drink options to choose from, including exclusive offerings like Raspberry-Peach Mellow Yellow, there are endless possibilities for new drinks. As Coca-Cola Freestyle's Director of Marketing explains, "We just really wanted to reward consumers for doing something that they’re already doing, being creative, experimenting and mixing the brands they love."
Soda Brand Innovation Competitions
Coca-Cola's Make Your Mix Contest Asks Fans to DIY a New Soda
Trend Themes
1. Customized Soda Creations - Opportunity for businesses to develop platforms or machines that allow consumers to create their own unique soda combinations.
2. Crowdsourced Flavor Innovation - Potential for companies to engage consumers in creating and voting on new soda flavors through online competitions.
3. Social Media-driven Product Development - Businesses can leverage social media platforms to generate user-generated content and drive innovation in product development.
Industry Implications
1. Beverage - Companies in the beverage industry can capitalize on the trend of customized soda creations by offering personalized drink options and experiences.
2. Marketing and Advertising - Opportunity for marketing and advertising agencies to collaborate with brands to create crowd-sourced flavor innovation campaigns and contests.
3. Social Media - Social media platforms can become partners for brands in their social media-driven product development strategies, facilitating engagement with consumers and promoting user-generated content.