For several years now, ice cream brand Magnum has been setting up pop-up Magnum Pleasure Stores to delight people with sweet treats. This year's pop-up in London promises to be the brand's most immersive experience yet and will provide people with sweets from July to August.
As ever, Magnum will be showing off its selection of signature ice cream products and give people the chance to put their own creative spin on them at a dipping bar. At this station, people are invited to create a stylish ice cream lookbook with offbeat toppings like black lava sea salt or cornflower petals.
The new pop-up in London will also include a playroom, photobooths, selfie spots and an "ice cream wheel of pleasure."
Ice Cream Lookbooks
London's Magnum Pleasure Store Boasts a Cleverly Branded Dipping Bar
Trend Themes
1. Pop-up Stores - The success of Magnum's pop-up stores showcases the potential for other brands to create immersive experiences that delight customers and reflect their brand identity.
2. Interactive Food Experiences - The incorporation of creative and interactive elements in Magnum's pop-up store demonstrates an opportunity for food and beverage brands to engage customers and provide experiential marketing.
3. Customization - The popularity of Magnum's dipping bar and the ability for customers to personalize their ice cream orders highlights the potential for businesses to offer customized experiences that cater to individual preferences and tastes.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from incorporating interactive and immersive experiences to boost customer engagement and increase their brand identity.
2. Retail - Retail companies can create pop-up stores that provide unique and immersive experiences to attract customers and showcase new products.
3. Hospitality - Hospitality businesses can offer customized experiences and interactive elements to enhance their guests' stay and encourage positive reviews and word-of-mouth marketing.