At the Sweets & Snacks Expo 2018, Snack Pack unveiled its Unicorn Magic Pudding, which is said to be made with "star dust." The fun, flavored pudding cups boast layers upon layers of color, as well as packaging that includes unicorn tattoos.
Rather than focusing first and foremost on flavor, many food and beverage brands are launching treats that are aesthetically pleasing and promise to satisfy consumers who eat with their eyes first. Unicorn-themed, rainbow-colored products have played a large part in the success of these products, as they contain qualities that are all at once whimsical, mythical and nostalgic.
Although the specific flavor of the Unicorn Magic Pudding cups is not evident, the snack may capture the sweet taste of cotton candy or birthday cake.
Unicorn-Themed Pudding Snacks
Snack Pack's Unicorn Magic Pudding is Made with "Star Dust"
Trend Themes
1. Aesthetic Food - Opportunity to create visually appealing food products that satisfy consumers who eat with their eyes first.
2. Unicorn Themed Products - Potential to capitalize on the success of unicorn-themed, rainbow-colored products that tap into whimsical, mythical, and nostalgic qualities.
3. Whimsical Packaging - Disruption opportunity to design packaging that incorporates playful elements like unicorn tattoos, adding a fun and interactive component to the product.
Industry Implications
1. Food and Beverage - Using aesthetics to capture consumer interest in visually pleasing and creatively presented food products.
2. Confectionery - Leveraging the popularity of unicorn-themed, rainbow-colored items to create visually captivating and enchanting confectionery products.
3. Packaging - Exploring innovative packaging designs that incorporate interactive and whimsical elements to engage customers and create an immersive experience.