Madonna, 49, was spotted leaving the Claridges hotel with husband Guy Richie in tow. Madonna was carrying a see-through bag with a strap-on sex toy, and although she didn’t seem embarrassed by it, Richie looked a little awkward according to eye-witnesses.
"She smiled wryly as she left Claridges hotel carrying a see-through bag containing a Purple Penetrator," the UK’s Sun reported.
Implications - Not only does this trend reflect the sexualization of public life, but it also makes a claim for the normalization of using sex products that were once considered inappropriate. Advertisers and marketers can use more liberal language and images in order to appeal to the younger consumer that has politicized their own sexuality and sees its expression as a right.
Madonna's Dirty Toy
Purple Penetrator
Trend Themes
1. Normalization of Sexual Products - The trend reflects the normalization of using sex products that were once considered inappropriate, creating possible disruptive innovation opportunities for advertisers and marketers to appeal to the younger consumer that has politicized their own sexuality and sees its expression as a right.
2. Sexualization of Public Life - The trend highlights the normalization of the sexualization of public life, creating possible disruptive innovation opportunities for businesses in the adult entertainment industry to expand their reach and appeal by offering more diverse and inclusive products that cater to a broader audience.
3. Increasing Social Acceptance of Kink Culture - The trend shows an increasing social acceptance of kink culture, creating possible disruptive innovation opportunities for adult retailers to expand their offerings and provide more education and awareness on healthy and safe practices within the community to attract more customers and become highly reputable.
Industry Implications
1. Adult Retail Industry - This trend creates disruptive innovation opportunities for the adult retail industry to expand their offerings beyond traditional products and create new products that cater to the changing attitudes of sexual wellness and kink culture.
2. Adult Entertainment Industry - This trend creates disruptive innovation opportunities for the adult entertainment industry to shift focus towards more diverse and inclusive products that cater to a broader audience, providing more options for individuals seeking to explore their sexuality beyond traditional norms.
3. Marketing Industry - This trend creates disruptive innovation opportunities for the marketing industry to restructure their strategies and adopt more liberal language and images in order to appeal to the younger, politicized consumer that sees sexuality expression as a right and wants brands to support their beliefs and morals.