This commercial for Windows PC has a woman named Lauren in search of a laptop computer for under $1000 after she fails to find a Mac within her budget. If she finds it, she keeps it.
The ad stresses the point that as technology evolves, the PC continues to provide much more for your dollar in terms of power and screen size.
The commercial was created by advertising agency Crispin Porter + Bogusky, Boulder/Miami with creative direction by Rob Reilly, Andrew Keller and Tim Roper.
Credit Crunch Competition Bashing
Windows Offers More Bang For Your Buck Than Mac
Trend Themes
1. Evolution of Technology - Disruptive innovation opportunities can be found in developing more affordable and powerful technology products.
2. Value for Money - There is potential for disruptive innovation in creating products that offer more features and benefits for a lower price.
3. Screen Size - Opportunities for disruptive innovation lie in the creation of large-screen devices that are still affordable for consumers.
Industry Implications
1. Technology - The technology industry can leverage these trends to develop and market affordable, high-performing products.
2. Consumer Electronics - The consumer electronics industry can capitalize on these trends by designing and manufacturing devices that offer more value for money.
3. Advertising - The advertising industry can tap into these trends to create compelling campaigns that highlight the advantages of affordable, feature-rich products.