'The Real Real' is a luxury consignment marketplace that recently opened a store in New York City's prime SoHo shopping neighborhood, offering a brick-and-mortar place for consumers to resell and purchase a variety of 100% unique and authentic high-end goods.
Since The Real Real's online marketplace existed before it experimented with NYC pop-ups and permanent brick-and-mortar locations, the online-to-offline experience is expressed in various ways—for example, every single item found within the Real Real’s physical store is also cataloged online and available for purchase. Because of this, the act of visiting the store offers a fresh experience each time, as the designer items offered are continuously in rotation.
On-site, The Real Real also offers a variety of luxury services, including sizing, repair, reconditioning, cleaning and tailoring for a variety of investment accessories and pieces of apparel.
Experiential Consignment Shops
'The Real Real' is a Place to Resell a Variety of Luxury Goods
Trend Themes
1. Experiential Consignment Shops - The Real Real's physical store offers a fresh experience each time, showcasing the trend of interactive and ever-changing retail spaces.
2. Online-to-offline Experience - The Real Real's integration of online and physical stores highlights the trend of bridging the gap between e-commerce and traditional retail.
3. Luxury Services - The Real Real's offering of luxury services demonstrates the trend of providing additional value and customization to customers beyond just product sales.
Industry Implications
1. Luxury Consignment - The Real Real is disrupting the luxury consignment industry by creating a seamless shopping experience for customers to buy and sell high-end goods.
2. E-commerce - The Real Real's online marketplace and integration with brick-and-mortar stores are disrupting the e-commerce industry by providing an innovative and personalized shopping experience.
3. Retail - The Real Real's unique approach to retail is disrupting the traditional retail industry by offering a constantly evolving selection of luxury goods alongside luxury services.