Ready Pac Foods is now introducing an all-new brand called Fresh Prep’d, which provides convenient grab-and-go pre-made soup and wrap meal kits. While there are plenty of freshly prepared salads that come in similar packages, Fresh Prep'd is moving beyond leafy greens—as such, Ready Pac Foods is calling its soup kits the first in the "fresh soup category."
The Chicken Tortilla with Fire Roasted Corn Soup Kit contains a handful of ingredients, which only needs the addition of water to be turned into a flavorful, protein-rich meal. Similarly, the Thai-Style Peanut Wrap Kit draws inspiration from Ready Pac Foods' existing line of Bistro Bowls, introducing a hearty blend of vegetables and a globally inspired sauce to add variety to one's busy lunchtime routine.
Pre-Made Lunch Kits
Ready Pac Foods' Fresh Prep'd Brand Offers Easy-to-Make Wraps and Soups
Trend Themes
1. Pre-made Lunch Kits - Opportunity to capitalize on the growing demand for convenient and ready-to-eat lunch options.
2. Fresh Soup Category - Potential to disrupt the soup market by offering pre-made soup kits as a convenient alternative to traditional canned soups.
3. Globally Inspired Wraps - Innovation opportunity to cater to consumers seeking flavor variety in their lunch options with globally inspired wrap kits.
Industry Implications
1. Food Packaging - Opportunity for packaging companies to develop convenient and eco-friendly packaging solutions for pre-made lunch kits.
2. Convenience Stores - Opportunity for convenience stores to stock and market pre-made lunch kits as a convenient on-the-go meal option.
3. Food Delivery Services - Potential for food delivery services to include pre-made lunch kits in their offerings, providing customers with a quick and hassle-free lunch solution.