Lunar Wines is an Australian premium vino brand that has come to be known for its outer space inspirations and a delicate, pastel-hued branding scheme. The brand's logo is clean and concise, proving that minimalism is a helpful, intimidating introduction to a product one may not always purchase. Included in the bottle designs is a Riesling, Shiraz, Viognier Marsanne and a Mataro Mondeuse Grenache.
Realized by graphic designer Nick Edlin, the sleek packaging range is likely to appeal to even those who don't consider themselves a fan of astronomy. The packaging scheme features simple references to the space inspirations, as well as detailed information regarding the region in which the grapes were grown and harvested.
Astronomy-Inspired Vino Branding
Lunar Wines is an Australian Brand Boasting Minimalist Bottles
Trend Themes
1. Minimalist Wine Branding - The minimalist branding trend can offer opportunities to introduce intimidating products to the market.
2. Space-inspired Branding - The space-inspired branding trend can offer creative opportunities to differentiate products from competitors.
3. Wine Packaging Design - The wine packaging design trend can offer opportunities to create unique, appealing packaging that can enhance a brand's identity.
Industry Implications
1. Wine Industry - The wine industry can take advantage of the minimalist and space-inspired trends to appeal to wider audiences and differentiate their products.
2. Graphic Design Industry - The graphic design industry can offer expertise in creating minimalist and space-inspired branding and packaging designs for various products.
3. Food and Beverage Industry - The food and beverage industry can explore the wine packaging design trend to elevate their branding for other products beyond wine.