The wine offered by 'Kiko Calvo' has its brand identity designed by the creative agency Javier Garduno Estudio de Diseno, which chose to use the lunar calendar as its primary inspiration.
The bottles are completely black and white in color, with the black functioning as their backdrop and the white revealing the many phases of the moon. The lunar calendar represents the many phases of the moon from every month. The bottles give customers a way to actually track these phases, with an attached stick that can be pointed towards the phase of the particular day.
This unique wine branding concept is interactive and provides consumers with a unique novelty item, long after its contents have been consumed.
Lunar Calendar Wine Branding
This Wine Tracks All the Various Phases of the Moon from Each Month
Trend Themes
1. Interactive Packaging - Using integrated technology or design to create an interactive product experience.
2. Mystical Branding - Incorporating elements of spirituality or mysticism into branding to create a unique identity.
3. Sustainability Marketing - Marketing a product through its sustainable or eco-friendly features.
Industry Implications
1. Wine - Integrating design or technology into wine packaging to create a unique and interactive product.
2. Creative Agency - Incorporating mysticism or spirituality in branding designs to provide clients with unique and innovative concepts.
3. Eco-friendly Products - Marketing eco-friendly products through novel approaches, where consumers can get more than just the product.