The Lucozade Sport Zero Sugar sports drinks are being launched in the UK to help capture the attention of consumers who aren't existing fans of the the brand's original Lucozade Sport. The drink is targeted towards consumers who are partaking in sporting events and features just four-calories per serving with no sugar in the formula. The drink comes in Raspberry & Passion Fruit and Orange & Peach flavors, which both come in individual 500ml bottles as well as multipacks of 500ml bottles.
Head of Marketing for Lucozade Sport at Suntory Beverage & Food GB&I (SBF GB&I) Tom Bell spoke on the Lucozade Sport Zero Sugar sports drinks saying, "With 77% of the UK population taking part in regular exercise, Lucozade Sport Zero Sugar meets a consumer need for great tasting, low calorie and zero sugar hydration."
Vitamin-Enriched Zero-Sugar Sports Drinks
Lucozade Sport Zero Sugar Comes in Two Flavors
Trend Themes
1. Zero-sugar Sports Drinks - As more consumers adopt healthy lifestyles, there is a growing trend towards zero-sugar sports drinks that meet their nutritional needs without the added sugar.
2. Vitamin-enriched Drinks - With more consumers placing emphasis on health and wellness, there is a growing trend towards vitamin-enriched sports drinks as a convenient way for consumers to meet their daily nutritional requirements.
3. Flavored Water - Consumers are seeking out low-calorie and zero-sugar alternatives to traditional sports drinks, leading to a trend towards flavored water with added vitamins and minerals to meet their hydration needs.
Industry Implications
1. Beverage Industry - The beverage industry has an opportunity to innovate and create more vitamin-enriched and zero-sugar sports drinks to meet the growing demand for healthier alternatives.
2. Sports Nutrition Industry - The sports nutrition industry can capitalize on the trend towards zero-sugar sports drinks by introducing innovative products that cater to the specific needs of athletes and fitness enthusiasts.
3. Health and Wellness Industry - As consumers place greater emphasis on health and wellness, the health and wellness industry can drive innovation by developing new products that meet the growing demand for low-calorie and zero-sugar sports drinks.