Lucozade Alert is expanding its existing lineup, which comprises three variants, by introducing its inaugural zero-sugar offering, known as Lucozade Alert Zero Sugar 'Mango Peachade.' Packaged in an all-white can adorned with striking streaks of red, yellow, and orange, this new beverage is tailor-made for individuals seeking an energy boost without the sugar content typically associated with energy drinks.
Lucozade Alert Zero Sugar Mango Peachade is accessible to convenience retailers via wholesale channels, conveniently packaged in 500ml cans, including a £1 price-marked variant.
"Given the continued growth of the stimulation segment, increasing shopper desire for more low- or no-sugar options and a bold new flavour from the trusted Lucozade brand name, Alert Zero Sugar will be an important addition to any chiller," said Tom Etherington, senior brand manager, Lucozade Alert at Suntory Beverage & Good GB&I (SBF GB&I).
Sugar-Free Fruity Cans
Lucozade Alert Introduces a New Zero Sugar 'Mango Peachade'
Trend Themes
1. Zero-sugar Energy Drinks - The introduction of Lucozade Alert Zero Sugar 'Mango Peachade' taps into the increasing demand for low or no-sugar options in the energy drink market.
2. Stimulation Segment Growth - The continued growth of the stimulation segment presents opportunities for innovative energy drink flavors like Lucozade Alert Zero Sugar 'Mango Peachade'.
3. Convenience Retail - Lucozade Alert Zero Sugar 'Mango Peachade' comes in conveniently packaged 500ml cans, catering to the needs of convenience retailers and their customers.
Industry Implications
1. Energy Drink - Lucozade Alert Zero Sugar 'Mango Peachade' offers a disruptive innovation opportunity in the energy drink industry, targeting health-conscious consumers.
2. Wholesale Distribution - The introduction of Lucozade Alert Zero Sugar 'Mango Peachade' in wholesale channels opens up innovation opportunities in the wholesale distribution industry with an increased variety of low or no-sugar energy drink options.
3. Beverage Packaging - The eye-catching design of Lucozade Alert Zero Sugar 'Mango Peachade', packaged in an all-white can with striking streaks of red, yellow, and orange, presents a disruptive innovation opportunity in the beverage packaging industry.