In support of LGBT Pride Month, General Mills' Lucky Charms brand cereal is celebrating with the 'Lucky to Be' social campaign, encouraging people to share what makes them unique and why they're glad to be living in such a colorful world. The campaign video McCann New York expresses that it's okay to look different, have your own beliefs and that we don't all have to like the same people—in fact, it makes the world more interesting that way. People are encouraged to share posts to Facebook, Twitter and Instagram with the #LuckyToBe tag and anything goes—you can express yourself with photos, videos, baking, art or anything else your heart desires.
The uplifting Lucky to Be campaign has received recognition from GLAAD and the organization has even promoted it on its own blog.
Prideful Cereal Campaigns
Lucky Charms' Lucky to Be Campaign Encourages Uniqueness & Pride
Trend Themes
1. Promoting Diversity and Inclusivity - The Lucky to Be campaign encourages individuals to embrace their uniqueness and celebrate diversity, creating opportunities for brands to promote diversity and inclusivity in their marketing campaigns.
2. User-generated Content Promotion - The #LuckyToBe tag encourages users to share their own content on social media platforms, presenting opportunities for brands to leverage user-generated content in their marketing strategies.
3. Brand Recognition Through Social Causes - By supporting LGBT Pride Month, Lucky Charms has gained recognition and positive association with a social cause, illustrating the potential for brands to enhance their reputation by aligning with relevant social causes.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry can leverage the Lucky to Be campaign to promote diversity and inclusivity in their marketing efforts, appealing to a wider audience.
2. Social Media - The user-generated content generated by the #LuckyToBe campaign presents potential opportunities for social media platforms and marketing agencies to collaborate with brands on promoting diversity and inclusive messages.
3. Non-profit Organizations - Non-profit organizations that advocate for social causes, such as GLAAD, can partner with brands like Lucky Charms to raise awareness and support for their cause, benefiting both parties involved.