For those foodies that always wanted to enjoy a bowl of Lucky Charms marshmallows without the puffed cereal can now rejoice thanks to an all-new contest put forth by General Mills. The contest is offering to send marshmallow-only boxes of the popular childhood cereal to winners that post a photo of themselves to social media holding an imaginary box of the famed breakfast cereal.
Often times many people enjoy a bowl of Lucky Charms only for the colored marshmallow treats shaped like four leaf clovers, hearts and starts lurking inside. The ratio was always more cereal to marshmallow causing fans to request a marshmallow-only version. Now General Mills has put together such a box with a comical technicolor video of Biz Markie endorsing the contest.
Marshmallow-Only Cereals
The Lucky Charms Marshmallows Box Gets Ride of the Puffed Cereal
Trend Themes
1. Marshmallow-mania - An increasing demand for marshmallow-only cereals is driving companies to create new options for consumers who prefer the marshmallow treats over the puffed cereal.
2. Social Media Contests - Companies are leveraging social media platforms to engage with consumers by offering exclusive products or experiences as contest prizes.
3. Nostalgia Marketing - Brands are tapping into consumers' nostalgic feelings for childhood favorites by creating limited-edition products that evoke memories of their favorite childhood cereals.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry have an opportunity to capitalize on the growing demand for specialized cereal options, such as marshmallow-only varieties.
2. Social Media - The rise of social media platforms presents businesses with a chance to connect with consumers on a more personal level through engaging and interactive contests.
3. Marketing and Advertising - Brands can use nostalgia marketing tactics to appeal to consumers' emotions and create buzz around their products, like General Mills did with the marshmallow-only Lucky Charms box.