Streetwear giant Stüssy works in collaboration with Stüssy on a new collection together, designed for the Summer 2022 season. Rounding out this year's summer season, the duo join forces to deliver a collaborative range of streetwear staples that highlight the artist's work from his Tigris paint show.
This took place in New York City back in 2014 and there were works inspired by 'Hokusai’s The Great Wave off Kanagawa.' The specific camouflage pattern was seen throughout the collection, which features three items in total. This is made up of a zipped bomber jacket in tonal details of orange, black, and purple, a crewneck sweater with the same design language, and trousers. The crewneck sweaters are accented with a slightly dusty look and the trousers have green patterning.
Camo-Print Collaborative Streetwear
Lucien Smith Joins Forces with Stüssy on a New Capsule
Trend Themes
1. Camo-print Streetwear Collaborations - Fashion brands are collaborating with artists to design camo-print streetwear collections, providing opportunities for emerging artists to showcase their works and bring new designs to the fashion industry.
2. Limited Edition Capsule Collections - Brands are creating limited edition capsule collections with artists and designers to create unique pieces that generate hype and exclusivity, leading to high demand and potential market success.
3. Reviving Throwback Styles - Fashion brands are incorporating classic streetwear styles from past decades into modern collections, bringing back nostalgic and vintage designs that appeal to current consumer trends.
Industry Implications
1. Fashion and Apparel - Collaborative streetwear collections offer opportunities for emerging artists to showcase their work while providing unique designs to the fashion industry.
2. Art and Design - Collaborations between fashion and art provide opportunities for artists to broaden their audience and expand their brand while introducing new artistic perspectives to the fashion industry.
3. Retail and Marketing - Limited edition capsule collections generate hype and exclusivity around streetwear brands, driving sales and increasing brand awareness through targeted marketing strategies.