GATSBY is not just introducing low-calorie Peanut Butter Cups but the lowest-calorie peanut butter cups on the market. With just 50 calories per cup, the milk chocolate and peanut butter indulgences from the brand are also said to be "about half the calories compared to the leading low-sugar peanut butter cups."
The rich and creamy peanut butter and chocolate snacks make a familiar childhood treat enjoyable without the excess sugar and calories. Knowing that many consumers want to eat without guilt, and without paying attention to the calories, the brand created a recipe that uses alternative sweeteners like allulose and MCT oil. The 50-calorie peanut butter cups share just two grams of sugar per serving for a well-balanced sweet treat.
Low-Calorie Peanut Butter Cups
GATSBY's Peanut Butter Cups are Just 50 Calories Per Cup
Trend Themes
1. Low-calorie Indulgences - There is a growing trend towards indulgent treats with low calorie counts, presenting an opportunity to create more low calorie snacks that maintain the taste of their high calorie counterparts.
2. Alternative Sweeteners - As consumers seek out healthier sweetening options, there is an opportunity to develop and promote alternative sweeteners such as allulose and MCT oil.
3. Well-balanced Snacks - As consumers increasingly prioritize healthy food options, there is a growing opportunity to create well-balanced snacks that provide the same indulgence as traditional snacks while promoting healthier alternatives.
Industry Implications
1. Confectionery - The confectionery industry can take advantage of the low calorie trend by developing and promoting more low calorie sweet treats using alternative sweeteners.
2. Food and Beverage - As the trend towards healthier snacking continues, the food and beverage industry can develop and promote well-balanced snacks that cater to consumers' growing health concerns.
3. Healthy Eating - With more consumers seeking out healthier snack options, there is an opportunity for the healthy eating industry to continue developing and promoting well-rounded snack options that provide the same indulgence as traditional snacks.