For those who may be new to CBD and regular users who are looking for a lower maintenance dose, Apothem created a new low-dose CBD product called 5% Day Drops. The 5% Day Drops offer an alternative to the luxury CBD brand's original 10% dosage Day Drops and they help to make CBD seem more accessible and approachable to beginners. As Apothem’s Head of New Product Development, Haley Fitzpatrick, describes, "Awareness of CBD has grown incredibly but there’s still a gap between the numbers of people that know about it and those that have actually tried it."
The 5% Day Drops have the potential to be integrated into a daily routine to support feeling of calmness and relaxation and enhance sleep.
Low-Dose CBD Drops
Apothem's 5% Day Drops Appeal to New and Regular Users Looking for Less CBD
Trend Themes
1. Low-dose CBD - Opportunity for brands to create low-dose CBD products to appeal to new and regular users looking for less CBD.
2. CBD Accessibility - Creating more accessible and approachable CBD products helps bridge the gap between awareness and usage.
3. Daily CBD Routine - Integrating CBD into daily routines for calmness, relaxation, and better sleep presents a disruptive innovation opportunity.
Industry Implications
1. CBD Wellness - The CBD wellness industry can explore the creation of low-dose CBD products to cater to different consumer preferences.
2. Consumer Goods - Consumer goods companies can leverage the trend of CBD accessibility to expand their product offerings and reach new customers.
3. Sleep and Relaxation - The sleep and relaxation industry can integrate CBD products into their offerings to enhance their customers' experiences and provide innovative solutions.