Super-Long Wedding Dresses

Wedding Dress in China Has 1.2 Mile-Long Train

Inspired by the mile-long wedding dress at the Bucharest e-Marriage Festival back in April, a Chinese groom surprised his wife last week in Jilin City with a wedding dress featuring a 1.2 mile-long train adorned with 9,999 red silk roses.

The groom did not want "a cliché wedding parade or banquet," something he successfully avoided by not only surprising his bride-to-be with the ultra-long train, but having wedding guests actually unravel the 7,083-foot thing--a feat that took about three hours.  

An expression of love that cost the groom approximately $5,800, the dress was considered by the groom’s mother to be a "waste of money." For the couple, though, it was worth it. They have since submitted their attempt to the Guinness World Records in London.

According to the groom, "Both the length of the dress and the number of silk roses pinned on the wedding dress can make history."
Trend Themes
1. Mile-long Wedding Dresses - Wedding dresses with excessively long trains and decorations could become a trend for brides looking to make a statement on their big day.
2. Wedding Event Planning - Wedding event planners could benefit from clients interested in unique and extravagant wedding attire in order to differentiate their services in a crowded industry.
3. Romantic Grand Gestures - The trend of over-the-top romantic gestures, like excessively long wedding dresses, could become popular for couples who want to show just how much they love each other.
Industry Implications
1. Wedding Apparel Manufacturing - Wedding dress designers and manufacturers could benefit from offering unique and extravagant wedding dresses to cater to a growing trend of brides looking to make a statement on their big day.
2. Wedding Photography and Videography - Wedding photographers and videographers could benefit from clients interested in unique and extravagant wedding attire, as it creates an opportunity for them to capture more visually striking footage.
3. Guinness World Records - The publicity generated from couples attempting to break wedding-related Guinness World Records could become a new revenue stream for the organization.

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