To celebrate its roots, Twinings recently launched the London Edition range, which introduces tea blends that are devoted entirely to the capital and largest city in England.
Twinings' founder Thomas Twining opened Britain's first known tea room in London in 1706, a destination that is still in operation to this day. To celebrate London as the place where it got its start, the brand created special-edition versions of its classic 'Earl Grey,' 'Chai,' 'Green Tea, Mint & Rose' and 'English Breakfast' blends in decorative packaging that plays up aspects of the city's distinctive architecture, landmarks and world-renowned transportation system.
Twinings' giftable London Edition range can be found throughout the city at Selfridges, airport duty free shops and Twinings' historic flagship Strand store.
City-Specific Tea Packages
Twinings' 'London Edition' Range Celebrates Its Origins
Trend Themes
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Industry Implications
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