Ahead of Labor Day on September 7th, Nashville-based restaurant chain Logan's Roadhouse announced that it would be adding a series of new dishes to its Family Meal menu so that Americans can celebrate the holiday safely at home with their loved ones.
The new features include a 20-piece chicken tender tray, two full racks of baby back ribs, a steak dinner that includes four 6-ounce sirloins, and a wood-grilled chicken dinner, which comes with four 8-ounce chicken breasts and a generous serving of rice pilaf.
Director of Marketing Kristen Hohl spoke to the updates, stating "They are an affordable option for an easy, delicious dinner. So spend your time with family and friends, and leave the cooking to Logan’s!"
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Trend Themes
1. Family Meal Menus - Opportunity for restaurants to offer affordable and convenient meal options for families to enjoy at home.
2. Holiday Dining at Home - Increasing demand for restaurants to provide customizable meal options for customers to celebrate holidays safely at home.
3. Affordable Meal Deals - Growing trend of restaurants offering discounted meal bundles for customers looking for value and convenience.
Industry Implications
1. Restaurant Industry - Restaurants can innovate by creating diverse and affordable meal packages for families and individuals.
2. Food Delivery Services - Platforms that offer delivery services can collaborate with restaurants to provide discounted meal bundles for special occasions like holidays.
3. Meal Kit Services - Meal kit companies can explore partnerships with restaurants to offer ready-to-cook holiday meal kits for customers to enjoy at home.