The Lodge at Columbia Point is a planned boutique hotel in Washington State that will cater to wine connoisseurs. Located in Richland, Washington, the Lodge will be a four-storey boutique hotel with 82 guest rooms.
In incorporating the wine theme, each room at the Lodge at Columbia Point will be named after a winery and will host wine-centric events hosted by chefs and sommeliers alike. The hotel is scheduled to open in 2016, as long as groundbreaking happens soon.
This wine-themed hotel is a great example of tourism driven by specialty and artisan foods and the lifestyle around them. While this is still an early example of such, it is likely that many more accommodations and services will develop around this industry.
Wine-Themed Hotels
The Lodge at Columbia Point in Washington State Will Be Wine-Centric
Trend Themes
1. Wine-centric Hotels - The trend of wine-themed hotels, like the Lodge at Columbia Point, is growing in response to tourism driven by specialty foods and the lifestyle around them.
2. Artisanal-tourism - A trend of tourism driven by artisanal foods, like wine, is emerging and expected to continue, creating opportunities for more specialty hotels and services.
3. Gastronomic Experiences - More hotels are incorporating food and drink experiences into their offerings in an effort to meet the growing demand for gastronomic tourism.
Industry Implications
1. Hospitality - The hospitality industry has an opportunity to capitalize on the trend of specialty tourism and develop hotels and services around niche markets like wine.
2. Food and Beverage - The food and beverage industry can partner with wine-themed hotels to offer unique experiences for guests and grow their customer base in the specialty tourism market.
3. Tourism - The tourism industry can benefit from the trend of specialty tourism by offering more customized experiences like wine-themed hotels to attract niche travelers.