The UK-based food company Binghams recently released a line of potted pulled pork that is only made from locally sourced pork. In recent years, consumers have become increasingly concerned about exactly where their food is coming from. This new range caters to conscious shoppers who are looking for local products.
The new potted pulled pork range from Binghams uses prime pork shoulder that has been slow-cooked and pulled into strips. The company only uses locally sourced pork from British farmers in order to support the domestic agriculture sector.
Although potted pork is a product generally purchased by older consumers, the use of locally sourced ingredients appeals to millennials' desire to eat a more local and eco-friendly diet.
Locally Sourced Pork Products
Binghams' Potted Pulled Pork is Only Made with British-Sourced Pork
Trend Themes
1. Locally Sourced Meat - The trend towards locally sourced meat offers an opportunity to support domestic agriculture and cater to conscious shoppers.
2. Eco-friendly Food Production - Using locally sourced ingredients can appeal to the growing desire among consumers for eco-friendly food production.
3. Millennial Dietary Preferences - This trend appeals to millennials' desire to eat a more local and eco-friendly diet.
Industry Implications
1. Food and Beverage - The food and beverage industry has an opportunity to tap into consumer demand for locally sourced and eco-friendly ingredients.
2. Agriculture - The agriculture industry can benefit from the trend towards locally sourced meat as it supports domestic farmers.
3. Retail - Retailers can appeal to conscious shoppers by offering locally sourced products such as Binghams' potted pulled pork.