Designed to help people connect with their cultural heritage and explore new culinary horizons, The Living Traditions Library developed by Nestlé brands, NIDO, and Cerelac, is an innovative platform in celebration of diversity, community, and the universal language of food.
The library was created as a result of a survey conducted by Maru Public Opinion, which revealed that 94% of newly arrived settlers in Canada wished to maintain their cultural roots and relive fond memories of childhood in connection to their motherlands.
The Living Traditions Library is ideal for those looking to recreate a beloved childhood dish, learn about the origins of a particular ingredient, or simply connect with communities. This digital platform aims to bookmark recipes, some of which have been handwritten for 25 years, so that it can remain a resource that can be continuously revisited by future generations.
Tradition-Focused Digital Libraries
Nestlé Brands Introduced the Living Traditions Library
Trend Themes
1. Heritage-driven Digital Platforms - Platforms focusing on preserving and celebrating cultural heritage can foster stronger community connections and cater to nostalgia-driven content consumption.
2. Culinary History Archives - Digital repositories of traditional recipes and culinary stories enrich cultural understanding and provide educational resources for food enthusiasts.
3. Cultural Recipe-sharing Apps - Apps enabling users to share and discover authentic recipes from diverse cultures can enhance cultural appreciation and diversify cooking experiences.
Industry Implications
1. Food and Beverage - Integrating cultural storytelling and traditional recipes into food and beverage marketing strategies can enhance brand sentiment and community engagement.
2. Digital Education - Educational platforms leveraging digital archives of cultural histories and traditional recipes can create immersive learning experiences for students and lifelong learners.
3. Technology and Innovation - Developing advanced digital libraries that incorporate interactive and multimedia content can revolutionize how cultural heritage is preserved and accessed.