This Live Poker campaign has got to be the funniest ad I have seen for a long while. With a tag line of, "Become the king of bluff", the print ads show you three scenarios with a guy pulling off a the ultimate bluff.
How good is the bluff? A robber convincing the police to arrest the old lady who's house he is vandalising, a black man with a big afro blending right in a KKK meeting, and my favorite an ugly man in a red dress with a slit (nice legs, dude) taking the 1st prize at a Miss of The Year beauty pageant.
I love it. It's light-hearted, fun and if that guy won the pageant, he IS the king of bluff!
The campaign was created by DDB, Paris, with creative directors Alexandre Hervé & Sylvain Thirache, artistic director Benjamin Marchal and with photography by David Stewart, retouching by B'pong.
Light-Hearted Bluffs
Live Poker Campaign
Trend Themes
1. Live Poker Advertising - Creating humorous and lighthearted advertisements for Live Poker to increase participation and remove misconceptions about the game
2. Creative Bluffing Strategies - Developing unique and imaginative bluffing techniques that stand out from traditional and predictable methods in Live Poker tournaments
3. Inclusive Marketing Campaigns - Designing advertising campaigns that empowers individuals from different sexes, races, and identities to create a safe and welcoming environment within the Live Poker industry
Industry Implications
1. Gaming Industry - Integrating unique and interactive promotional campaigns, such as themed events and fundraisers, to increase player activity and involvement in Live Poker markets.
2. Advertising Industry - Developing creative and unconventional advertising campaigns to attract new interest and expand the consumer base of Live Poker audiences.
3. Photography Industry - Providing a range of creative photography options for businesses to promote their brand, including humorous and unconventional photo shoots to make their Live Poker campaign more engaging.